Gali Janardhan Reddy, former minister of Karnataka and mining baron, has given a whole new twist to the big fat Indian wedding. Mr. Reddy’s daughter Bramhani’s wedding is in November and the invitation, which comes in a box, is an elaborate production.
As the box opens, a little LCD screen comes alive with song and a text announces “Bramhani Weds Rajeev Reddy”. “Atithi Devobhava (guest is like God),” Mr. Reddy sings, with lip synchronization, along with his wife and son.
Here’s the video:
In a setting that puts Indian cinema to shame, the bride and groom are introduced and shown eyeing each other coyly. Everyone sings and the bride swirls her lehenga and runs in slow motion. The groom is introduced with white stallions in the backdrop. The one-minute video ends with a close-up of the family as the date and venue are announced.
Mr. Reddy, 49, once among the most powerful men in Karnataka, spent three years in jail in connection with illegal mining. He was released last year on bail. He and his older brother G Karunakara Reddy were ministers in the BJP government headed by BS Yeddyurappa till July 2011. Months later, Mr Reddy was arrested by the CBI.
His daughter’s wedding is widely expected to be a star-studded event and a grand show of luxury, quite like the engagement ceremony last month. If the wedding invite is any indication, the powerful politician seems to be spending a fortune on the wedding.